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Infiniti becomes title sponsor for Red Bull Racing F1 team

by Niharika Ghorpade Posted on 27 Nov 2012

Red Bull Racing has signed a four-year extension with car manufacturer Infiniti and will now be called Infiniti Red Bull Racing from 2013

 

Infiniti Red Bull Racing

 

Red Bull Racing has signed a four-year extension of their contract with Infiniti, a partnership that began in March 2011 and will now extend to the end of the 2016 Formula One season. It will include naming rights with Infiniti as title sponsor, resulting in the team being renamed Infiniti Red Bull Racing from 2013.

 

On the extended committment Red Bull Racing Team Principal Christian Horner said, “Infiniti has demonstrated significant technical prowess and I’ve been impressed by the depth of the wider engineering capabilities of the Nissan Motor Company. In terms of marketing, Infiniti has leveraged their involvement with Red Bull Racing and Formula One extremely effectively to become much better known in a short space of time. These two attributes make Infiniti the ideal title and technical partner for Red Bull Racing.”

 

The extended partnership will not just be commercial involvement by Infiniti but will also have a technological focus which will include engineering and developmental aspects.

 

 

Infiniti becomes title sponsor for Red Bull Racing F1
team

 

Johan de Nysschen, President of Infiniti, said, “While our first 24 months have been very beneficial to both parties, our new increased relationship will bring increased advantages to Infiniti and Red Bull Racing. As title sponsor, Infiniti Red Bull Racing will help us garner even more worldwide exposure for our brand, products and technology.”

 

Chief Technical Officer of Red Bull Racing Adrian Newey added, “Formula One presents immense design and engineering challenges on a daily basis. Having a committed technical partner like Infiniti gives us a great platform for working together on technical projects, such as the Energy Recovery Systems for the 2014 season.”

 

Apart from its association as a sponsor, Infiniti had showcased the Inifiniti FX Sebastian Vettel edition at the Frankfurt Motor Show in September last year, which was an SUV inspired and designed with inputs from the Red Bull Racing driver and three-time World Champion. Read Also: Vettel Inspired Infiniti FX is built for champions.